Kampanjkoncept & art direction

Kampanj skapad tillsammans med underklädesmärket Weard. Kampanjen gick på sociala medier och display under början av 2024.

Comfort without Conformity
It's about embracing your authentic self and feeling comfortable in every moment. Every individual is unique, and our underwear is designed to complement your personality. Consider our stylish, luxurious, and soft clothing as a blank canvas to live out your true self. Be proud of who you are, and let this campaign be a celebration of your unique style and self-expression! 🖤